Scentre Group

Brand refresh.

When their existing brand materials and templates were starting to get out of date and misused, Scentre Group took the opportunity to bring about a brand refresh that was built up from how it was primarily used, rather than from the top down. This meant looking in to all their internal documents and presentations and creating a system that would be easy to apply and not generate ‘design fatigue’ amongst the people implementing them. The logo went through a rigorous design process by the creative team, to give it the polish it deserved.

Created at Ink Project.